Main event: Tickets are now on sale for the 2023 Perricoota Pop and Pour Festival.
Photo by
Steve Huntley
Tickets are now on sale for November’s Perricoota Pop and Pour Festival.
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Echuca Moama Events director Jacqui Wegener knows that the festival is a happy, vibrant, colourful and energetic day for everyone.
“Each year, it has gone from strength to strength, and we have got even more venues involved this year,” she said.
“On the day, each venue has two live music acts, and showcases local wines, and if they are not a winery themselves, they showcase other wineries from the region.
“We have got the distillery and a couple of breweries as well, so they are all showcased at each venue.
“It is a real variety and we try to keep it so each of the venues has a different menu and you have a bit of variety all around the place.
Top draw: The Pop and Pour Festival draws terrific crowds to wineries throughout the region.
“All day, buses keep moving from venue to venue to venue, so that people can jump on and off at any venue they like.
“It is a choose your own adventure festival on wheels.”
Starting at either the American Hotel or the Border Inn, you will travel between Echuca and Moama, tasting the delights of each venue.
For this year’s Pop and Pour, being held on Saturday, November 25, the buses are going to run in both clockwise and anti-clockwise directions.
“Giving our ticket holders more flexibility on how they, or which order they get around to each of the venues,” Jacqui said.
“There might be an artist at ‘Three Black Sheep’ that’s kicking off at 12, and then they want to get to the ‘River’ for the second artist and the afternoon there.
“Instead of going all the way around the trail, they will be able to use the bus to flick immediately backwards.”
Tickets for the Pop and Pour are snapped up quickly by visitors to the region, who have booked accommodation for the event year on year.
“Many people that I speak to, or hear from have made festival friendships and they catch up again on an annual basis now at the festival,” Jacqui said.
“It is a Saturday festival, so it gives Sunday to continue to explore the region and get out on a paddle steamer, visit the port precinct or dine in one of the cafes, restaurants or pubs.”
Tickets include all bus transfers, a good quality KeepCup to use at each venue and all the entertainment on the day.
Due to the expanding nature of the event, Jacqui is also calling for people who would be interested in working on the festival to contact her through the website.
If you are interested on working on or would like tickets to the Perricoota Pop and Pour festival, go to: popandpour.com.au/