Customers who spend more than $150 in-store are invited to pick one of the bon-bons from the Christmas tree.
Every individual bon-bon available on the tree contains an item of jewellery, and whatever you pick is yours to keep, with one lucky customer going home with a 14K white gold, one-carat diamond ring valued at $3000.
Last year JM Leech stores gave away more than $100,000 worth of jewellery.
The annual promotion is running until Christmas Eve, and customers wanting to try their luck will be spoilt for choice.
JM Leech Jewellers is well stocked with diamond jewellery, gold, silver, pearls and heaps of big brand watches.
The Echuca store also has a new team of fresh faces eager to support and assist customers with their special Christmas gifts.
JM Leech Jewellers’ owner Adam Tuohy said the new team was well prepared for a busy Christmas period, and they expected it to be a big festive season.
This year has been another tough one for everyone, so why not show those closest to you how much you love them with a beautiful piece of jewellery from JM Leech Jewellers this Christmas?
JM Leech Jewellers is at 190 Hare St, Echuca, and can be reached by phone on 5480 1808.