High-profile, mostly female independent candidates have taken on traditionally Liberal-held seats promising to hold the major parties to account.
Data strategist Elisa Choy, described as an 'election whisperer', predicts Saturday's result will be history making for Australia based on thorough data analyses of voter activity online.
The data gathered expects 13 new independents to be elected, the Liberal-National coalition to suffer a net loss of 19 seats and Labor to form a minority or slim majority government with at least 76 seats.
It shows 10 traditionally blue-riband coalition seats could fall, many of them to the so-called 'teal independents' running on a campaign of integrity and climate action.
But Prime Minister Scott Morrison says independents are not to be trusted.
"Do not vote for those teal independents ... these guys are a sham," Mr Morrison told 3AW radio on Friday.
"They're actually running to try and get rid of the government and that means their policies would crash the economy."
Yet Labor campaign spokeswoman Tanya Plibersek said the number of independents taking on the incumbents showed women who were traditionally Liberal voters no longer felt there was a place for them in the party.
"If you look at the Labor Party in contrast, we are almost 50 per cent female already (in the parliament). We hope to get to our 50-50 target years ahead of schedule," she told Sky News on Friday.
"There is a place for women in the Labor Party that represents Australian women."
The research by Elisa Choy found sentiment around Mr Morrison's approach to women had been intensely negative for more than 18 months.
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