Opposition Leader David Crisafulli says the October vote will come down to who has the right plan for health, youth crime, housing and living costs.
And despite losing some ground to premier Steven Miles, the Liberal National Party leader has delivered a warning to the long-serving state government: "Time's up."
Opposition Leader David Crisafulli says Queensland's Labor government is on borrowed time. (Darren England/AAP PHOTOS)
Mr Crisafulli is preparing for an intense three-month campaign as he looks to end Labor's nine-year reign.
The difference in popularity between the two leaders is narrowing, according to fresh polling commissioned by News Corp.
Mr Miles has gained a six per cent bump in satisfaction since April, with 30 per cent of the 1019 surveyed voters happy with his performance.
But Mr Crisafulli remains the forecast winner with two in five voters, or 40 per cent, satisfied with the job he is doing.
The opposition leader has been accused of adopting a small-target strategy with few policies ahead of the election.
Yet Mr Crisafulli on Thursday boldly declared the Labor government was on borrowed time as he kick-started the election countdown.
"In 100 days Queenslanders can vote for change. And they can say time's up for Labor," he told reporters.
"We're determined to show Queenslanders ... there is a better way - time's up for the current approach."
Deputy Premier Cameron Dick conceded current polling indicated the opposition was a chance of taking power, but took aim at the LNP for not revealing how their promises would be funded.
"David Crisafulli is the $1.20 favourite to become the next premier," he said.
"The evidence is clear what he says he wants to do with lower debt and lower revenue, he has no alternative but to cut."
The opposition is one-upping pledges by Premier Steven Miles' government to build many more homes. (Jono Searle/AAP PHOTOS)
The Miles government has thrown sweeteners to voters such as 50 cent public transport fares for six months, $1000 energy rebates and a 20 per cent discount on annual car registration.
The LNP has promised to crack down on youth criminals by introducing adult sentences for major crimes, and to remove detention as a last resort entirely from legislation.
Labor has promised to build one million homes by 2046 including 53,500 social houses while the LNP one-upped the government, saying they would build them two years earlier.
Both parties would scrap stamp duty for first homebuyers but the LNP also promised to introduce a shared equity scheme to help more Queenslanders into the market.
The LNP also promised to remove red tape to allow first homebuyers to rent out a room in their house in the first year of purchase to help with the cost.
Labor has promised major investment in health with more hospitals, clinics and healthcare workers.
The government also recently pledged to further subsidise accommodation for regional Queenslanders travelling for medical treatment.
"The battle lines for the next election are ... have things got better or worse when it comes to youth crime, health, housing and cost of living - and who's got the right plans to do something about it," Mr Crisafulli said.
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